She's The Business: Meet Erion Knighton of Cookie Sticker Co.
"THIS WORLD IS FULL OF CREATIVE ENTREPRENEURS, BOSS LADIES, AND MOMPRENURS WHO'VE MADE THE DECISION TO DO WHAT THEY LOVE. I KNOW, BECAUSE I GET TO WORK WITH SOME OF THEM EVERYDAY. THIS SERIES OF MY DIARY IS ALL ABOUT SHEDDING A LIGHT ON THEM AND BRINGING SOME INSPIRATION TO GIRLBOSSES EVERYWHERE." - TL HAYDEN
WHAT DO YOU DO?
I create beautiful planner goodies for women of color. When I first opened Cookie Sticker Co. my main focus was functional planner stickers. Since my opening I have grown immensely, and have expanded my shop to other items. I am now the owner of the very first washi line for women of color.
HOW DID YOU GET INTO IT?
I have always loved planners but I never knew how I could make my mark on the planner community. As I got older I noticed the lack of representation for women of color and decided that I wanted to change that. It all started with a wash day sticker that became very popular, I now have over 90 listings, 1000+ sales, and 200+ 5 star reviews in less than 6 months.
HOW DO YOU STAY CREATIVE?
I am very passionate about my craft. I literally dream about things that I want to create. Often times I will awake from my sleep and jot down the ideas going through my head.
WAS THERE EVER A TIME YOU WANTED TO QUIT?
Once the shop got consistent sales it got a bit overwhelming. Creating stickers is a lot of hard work and it began to feel more like a 9-5. I got to a point where I was so drained for processing orders until 3am that I started to question if this was worth it. switching products saved my business.
WHAT ADVICE WOULD YOU GIVE ANOTHER YOUNG WOMAN WANTING TO START HER OWN BUSINESS?
Never give up on yourself and move in silence! I keep a very small circle. New products and ideas are shared with my husband, sister, and mom. No one else is privy to information until I have mentally prepared to share with the world. You have to trust yourself and do what's best for you!
HOW DO YOU STAY ORGANIZED TO KEEP YOUR BUSINESS FLOWING?
That is a good question. I am pretty horrible at being organized honestly. It isn't my strongest point. I have created a few excel spreadsheets to keep inventory and orders organized and I use calendars to try and keep my release dates consistent.
WHATS YOUR FAVORITE APP TO USE FOR YOUR BUSINESS?
DATA EXPORT! I am a data and excel nerd! I love reports and this app has everything I need to export my data. Their customer service is amazing. I had a custom report built and it took just a few minutes. They respond quickly and are so pleasant. The reports keep me in my comfort zone. I work as an auditor in my 9-5 and have been using excel daily for the past 4 years.
WHATS YOUR FAVORITE WORD, QUOTE, OR VERSE, FOR THIS YEAR AND WHY?
"I use the negativity to fuel the transportation into a better me" - Beyoncé
This quote so perfectly reflects where I am right now. I've had a few people waiting for me to fail but it only made me stronger.